Project Type: Responsive Web Design
Client Type: Direct
URL: www.indianroots.in
About : Let's start from the beginning. When our family and friends abroad talked about missing Indian television - the soaps, the dramas, the news, the hindi movies – it made sense for us, NDTV, as broadcasters, to extend our television channels' distribution across continents. The response was very positive as people felt connected to India, despite the physical distance. They wondered what else people away from home missed…and then it struck them. It was all the small things that make them Indian. Big red bindis, intricate embroideries, hand spun silks, complex cutwork, simple cottons and the mystery of a perfectly draped saree.